Tired of writing explanations for an audience of one?
Your clients, prospects, or even
folks doing Google searches, may contact you with questions. Depending on your relationship and availability, you may respond at some length. This takes time.
Your blog makes it possible for you to get more mileage out of these inquiries. If the question fits your blog’s theme and has reasonably broad appeal, consider turning it into a blog post. You can write it as a simple Q&A, as I did in “Reader question: How can communicators manage difficult portfolio managers?” or a plain blog post.
Should you mention that your new blog post originated in a question from a client, prospect, or reader? Yes, if you want to seem approachable and interested in your blog’s audience.
Another alternative: Add to FAQ
If the question isn’t right for your blog, it may still be worth sharing. Consider adding the question and answer to the frequently asked questions (FAQ) section of your website.
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