socks

Another reason to proofread: Broker example

When your letters include typos, you confuse your readers and undercut your image as a professional. One of my Weekly Tip readers shared the following story about some terrible typos. I’d like to credit him, but he told me that he “must remain anonymous because he is not authorized to speak to the media.”

Can you guess the words that the letter’s author was trying to write?

I recall my first sales manager calling a meeting to address a new broker trainee’s remarkable letter to a prospective client.  The correspondence highlighted the firm’s extraordinary capabilities in the stick, sock, and bind markets, at various points in the letter.

It was a real letter submitted to a manager for compliance review in a branch out in the hinterlands, and had been photocopied so many times it was almost blurry.  Apparently, it was an effective tool for getting the point across to new hires, used by many a manager in the branch system.

 

 

If you have a great communications story you’d like to share, please send it along or share in the Comments below.

Image courtesy of Suat Eman / FreeDigitalPhotos.net

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