Newsletters: Can you offer too much good stuff?

A newsletter can work with as little as one good article. While more articles may boost the number of clicks, my experience suggests that most people only sample longer newsletters. The bottom line? Don’t feel you need to push out a multi-article newsletter.

Highest ROI for one-article newsletters

You get the biggest bang for your buck by simply sending some sort of newsletter, even something with just a few lines of text. Why? Because the mere act of appearing in your subscribers’ inboxes is a powerful reminder of your existence.

The longer your newsletter, the more readership drops toward the bottom of the page

I find that the first article in my monthly newsletter typically gets the most clicks. Clicks drop dramatically as readers scan down the page. Still, overall, my newsletter has received way more clicks than average, even after I introduced a streamlined format in May.

What’s YOUR newsletter strategy?

I’m curious to learn about what number of newsletter articles works best for you. Please comment.

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