In case you missed them, below is a list of the top five posts from the Investment Writing blog during the second quarter of 2013.
The success of “Q&A format for articles” surprised me because I wrote it to satisfy my own curiosity, rather than in response to a common marketing challenge. However, when Ragan.com asked to reprint this piece, I realized that I had touched a “hot button” among communicators. This is a good reminder that topics that you feel strongly about can often form the basis of blog posts that pack a punch. Also, it’s a good idea to share your posts into LinkedIn Groups, which is where Mark Ragan spotted it.
In the #2 spot is a post that probably benefited from being shared by the people mentioned in it and from others interested in identifying financial bloggers to follow. This was one of my most-tweeted posts during the quarter.
One of my quirky personal posts made the list again, this time at #3. Experts say that stories make your points memorable. Perhaps my story about my long-suffering husband is what made this piece resonate with readers.
- Q&A format for articles: Good or bad?
- My blogging class students’ blogs
- Instructions for a bad wife
- Techniques to boost your white paper’s visual appeal
- Boost your blog with original photos