I’m a big fan of showing personality in your blog posts. Sharing your stories helps you do that. But if you start off with “I,” you risk seeming self-absorbed.
I like how a Vanguard blog post tackled this challenge. It opened with “Do you remember when you first encountered the World Wide Web?” That’s a question that just about any adult can relate to. It took me back to memories of a clunky DOS PC. I imagine that even young adults today have a relevant memory, although that will be less true of kids raised with smartphones and iPads.
Only after raising that question did the author, Andy Clarke, dive into his own Internet story from 1993.
If you’d like to see how Clarke did it, read “The adoption of a great idea.”
Of course, there are other ways to show personality without alienating your readers. I discussed some of them in “How to add personality and warmth to your financial writing–Part one” and “Part two.” Please chime in if you have ideas you’d like to add to the discussion.