Entries by Susan Weiner, CFA

Writers, eat your greens!

Eat your greens! For many people, that means eating foods that they don’t enjoy, but which are good for them. In the writing world, I think a comparable challenge is proofreading your text and checking on fine points of grammar. Here are some steps I suggest to help you eat your metaphorical greens. 1. Finish […]

Continuous vs. continual

My clients always strive to improve. That makes me face a word usage challenge. What’s the difference between “continuous” and “continual”? I thought about this when reading Harold Evans’ Do I Make Myself Clear? Why Writing Well Matters. Here’s what he wrote: “Continual interruptions” says it all, meaning the speaker resumed his argument after the interruption. […]

The compelling investment white paper that wasn’t

If you’re like me, you don’t achieve all of your goals. What can stop you from achieving your goal of writing a compelling investment white paper? I see that three main problems that derail people like you. 1. You don’t start your white paper Everybody is busy. Most people procrastinate about something. This is especially […]

Financial blog topic: write a letter

A letter can be a great format for your financial blog. Writing a letter can help you tackle difficult topics or get a new perspective on an old topic. I’m not thinking about the kinds of letter you usually write. I don’t mean prospecting letters, quarterly reports, or requests for documentation. Instead, I am thinking […]

Bloggers, honor your influencers

Totally original content doesn’t exist. Everyone is influenced by others. Your work is not diminished by giving credit to them. As Jeff Goins says in Real Artists Don’t Starve: …cite your sources, giving credit where credit is due. This won’t discredit you. It will likely endear you to your influences and your audience. What might citing […]