Do you enjoy stress? I don’t think so. That’s why National Stress Awareness Month exists. During April, health professionals strive “to inform people about the dangers of stress, successful coping strategies, and harmful misconceptions about stress that are prevalent in our society,” according to the promoters’ official website. Thinking about sources of stress for […]
About Susan Weiner, CFA
This author has yet to write their bio.Meanwhile lets just say that we are proud Susan Weiner, CFA contributed a whooping 598 entries.
Entries by Susan Weiner, CFA
Want to send a longtime, classically trained writer into a screaming fit? Write about how your financial strategies “impact” results. Using “impact” as a verb is as irritating to many writers as my husband’s early-morning cellphone alarms that go off before my alarm clock are to me. When you use the word this way, you […]
“I NEED HELP!” This line will get your email recipient’s attention. But email help requests that sound this desperate won’t get the results you seek. Nor will requests that are too subtle. Strike a balance to achieve the best results. Let me illustrate what works—and what doesn’t—with a before-and-after example of a financial professional’s email […]
I’m a regular at my gym. I go there to use the elliptical machine, work out with free weights, and take spinning classes. But sometimes I learn lessons that have nothing to do with exercise—like the lesson of the clashing clocks. For years, my gym has had two wall clocks facing each other. One was […]
CFA candidates and charterholders have great quantitative and analytical skills, so why should they care about learning to blog? The ability to write a great blog post matters because good writing skills will carry you far in your career—and life in general. There are four reasons that learning to blog helps CFA charterholders at all […]
A good personalized subject line can boost your results. But mess up the personalization, and you’ll lose. It’s great to tweak your email subject line to appeal to a specific recipient. For example, if you know the recipient’s hot button, include it in the subject line. Another approach is to name the person or their […]
I love tulips. But for years I didn’t grow any because my backyard squirrels dug them up and ate them. I finally figured out that my front yard was a safe place for tulips, so I planted some. As a result, when a writing exercise suggested thinking about red tulips, I was interested. The red […]
Some battles over proper usage in writing are worth fighting. Others are not. When should you push your clients on proper usage? If you write or edit for investment, wealth management, or other financial services firms, you’re likely to grapple with this question. By the way, when I say “usage,” I refer to a host […]
Everybody likes to get something for free. That includes free financial PR opportunities suitable for financial advisors and other financial professionals. Your first stop in looking for free PR should be the professional associations that you belong to. Back when I reported for trade publications, I relied heavily on those associations to find me experts […]
Financial content marketing helps you to attract new clients by boosting your visibility and showing that you can solve their problems. Great financial content takes time to create. But you don’t always have big chunks of time to devote to your content strategy, writing, editing, and promotion. Don’t despair! You can give your content a […]
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