Guest post: “Adding Video into the Communications Mix”
Video makes a great complement to your written financial communications. This is the message I took away from the guest video post below by Samantha Allen of Investius. Until I watched Samantha’s video, it hadn’t occurred to me that video’s short format can attract readers, so they’re willing to read publications that go into greater […]
Thomas Jefferson’s writing wisdom
“The most valuable of all talents is that of never using two words when one will do.” Thomas Jefferson, author of the Declaration of Independence, had the right idea when he wrote this line, which I discovered thanks to Better Business Writing by Sue Brock. Happy Independence Day! Photo: cliff1066TM
Stop! Get a better title, or forget winning readers
Would YOU eagerly read an article with the following title? Gulf Oil Spill Impact on State and Local Government Analysis of original title: Not another oil spill story! Thousands of articles about BP’s oil spill are fighting for your attention. “Not another oil spill story!” is probably the reaction of many readers who scan this […]
“Where Are We Heading? The Future of Investment Management in Boston”
The future of investment management in Boston was the focus of a panel presentation to the Boston Security Analysts Society’s annual meeting on June 24. The view that Boston is being left behind made the greatest impact on me, but I’ll report some of the opinions of the four speakers, all of whom are industry […]
Investment management career advice from industry veterans
Investment industry veterans’ somewhat gloomy outlook for Boston’s asset management firms prompted me to ask, what should the people in this room do to promote their careers? I asked this question during the Q&A session following “Where Are We Heading? The Future of Investment Management in Boston,” a June 24 panel presentation to the Boston […]