BNY Mellon: I liked your "truth ad" until you used that word
BNY Mellon Wealth Management has a catchy new print ad asking “Can you handle the truth?” I love the simplicity of “Can you handle the truth?” You can view one version of the ad on BNY Mellon’s website. However, I first saw this family of ads in the print version of The Wall Street Journal. […]
Guest post: "Talking to clients about social investing"
Socially responsible investing can make for a difficult conversation between investment managers and their clients. But it doesn’t have to be that way if you follow the tips provided by my friend Annie Logue, the author of Socially Responsible Investing for Dummies. Talking to clients about social investing By Ann C. Logue Often, an individual […]
My May blog posts by category: Blogging, economy/investments/wealth management, marketing, social media, writing
Did you notice that I went wild in May, posting every day as part of the Word Count Blogathon? For your convenience, I’m listing my May posts by category. Blogging The two most important words are… Financial bloggers’ posts may violate copyright law Spice up your blog with free or low-cost photos Setting myself a […]
My Boston-area networking suggestions
Social media are great, but sometimes I want to meet my business colleagues, prospects, and referral sources in person. In this post, I share some names of networking organizations in greater Boston. Perhaps you’ll find an organization that works for you. Even if you’re not in Boston, some of these organizations have a national presence. […]
The two most important words are…
Copyblogger Brian Clark’s lessons in “The two most important words in blogging” apply equally to any form of marketing communication. Pay attention because using these words will make your communications more persuasive. See if you can guess the two words before you surf to Copyblogger’s site. If you have attended any of my presentations on […]