It’s not ONLY about your audience
Think more about your reader and less about yourself. That’s one of the main things I say in my writing workshops. But sometimes it makes sense to bring yourself into your communications. Ask this question: What aspects of myself and my life experience will help me connect with [my audience]? –G. Richard Shell and Mario […]
Guest post: "What is a Visual Brand Standards Guide?"
I’m a big fan of companies using style guides to ensure consistency of punctuation, grammar, and other aspects of writing style. So you probably won’t be surprised that I also believe in visual consistency. This week’s guest post discusses your visual brand standards guide. Annie Smidt, its author, is lead designer and strategist for Seltzer. […]
Proper usage of periods: One space or two?
As a dinosaur who wrote the first chapters of her Ph.D. dissertation on a manual typewriter, I grew up leaving two spaces after every period. But times have changed, and today I leave only one space between a period and the new sentence that follows it. The two spaces made sense when we used typewriters […]
My broken link to "Should you drop subscribers who don’t open your newsletter?"
Dear newsletter readers, Here’s the link that wasn’t working in my August newsletter: “Should you drop subscribers who don’t open your newsletter?“ I apologize for inconveniencing you. Thank you for bearing with me.
"Turbulence Can Improve Portfolio Diversification"
“The only problem with diversification is that it’s never been tried,” said Mark Kritzman, president and CEO of Windham Capital Management, in a July 21 speech to the Boston chapter of the Quantitative Work Alliance for Applied Finance, Education and Wisdom (QWAFAFEW). If he gets his way, investors will achieve truly diversified portfolios by applying […]