You can see multiple categories of information using Outlook Social Connector
Better email communication results from a better understanding of the person with whom you’re exchanging messages. It’s hard to keep all of the relevant information in your head, or even to collect it in one place. This is why I like Outlook Social Connector
, which I learned about in consultant Bill Winterberg’s presentation on “Transformative Technology You Can Implement Today” at FPA Experience 2012. While Winterberg highlighted the tool as an aggregator of social media activity, I especially like its email function.
Email history display
When I write anything more than a simple email, it helps to see an overview of my recent emails with the recipient. Sure, I can get that by doing a search, but Outlook Social Connector automatically presents that information to me.
Eyeballing this history may remind me of something that will strengthen my email. Another tab shows me attachments we’ve traded recently, which is handy if I want to confirm that I’ve sent the latest draft or invoice.
Social media information
I’ve connected Social Media Connector to my LinkedIn account. When I click on an email, I see my contact’s LinkedIn
- Recent activity (New connections)
- Status updates
This helps me to personalize emails to the recipient. For example, I may comment on a blog post link posted by the recipient.
Facebook is also an option
Outlook Social Connector connects to more than just LinkedIn. The most noteworthy other option is Facebook. I wish they’d add Twitter. However, LinkedIn, in my opinion, is the most helpful option for business.
If you’re using Outlook Social Connector, I’d love to hear how it has helped your emails, client relationships, or marketing.