Financial writing: Client results
- Highlighted a family office's competitive advantages
by writing a client case study.
- Positioned a leading mutual fund company as a
thought leader by writing brochure describing how to structure
an international portfolio.
- Reached target audiences by ghostwriting
articles on behalf of senior financial planning executives for national
publication.
- Provided essential component of new product introduction
by writing white paper uncovering the associated risks and opportunities.
- Captured chief investment strategist's outlook
and recommendations in a document that reached a broad range
of clients and prospects while requiring minimal investment of the strategist's
time.
- Translated the jargon of trust and estate planning attorneys into a
reader-friendly, actionable article
interesting high net worth investors.
- Attracted the attention of sophisticated financial
advisors with a magazine
article assessing opportunities and risks of investing in international
fixed income.
- Created original content and cost-effectively
reached a broader audience by recycling it in different formats,
including presentations, website, sales letters.
- Expanded the audience for a nationally-known
economist by writing up highlights
of his speech for distribution by U.S. mail, e-mail and in client
meetings.
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