Direct marketing guru Bob Bly recently asked “Is Spelling Overrated?” on his blog.
I don’t think so. Good spelling won’t win over new clients. But sentences rife with misspellings may make the reader wonder if you’re similarly sloppy with their money.
It’s one thing to have typos in the quick emails you send to your employees, as Bly points out. Quite another to tolerate them in formal communications to clients and prospects.
People often write “it’s” where “its” should be. “It’s” is short for “it is.” “Its” is the possessive form of “it.” This trips up many people because of the exception to the rule that you form a possessive by adding an apostrophe followed by the letter “s.”
English is a challenging language for spellers. Get someone else to proofread your most important written communications.