Print newsletter vs. e-newsletter

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Trying to decide between a print newsletter and a newsletter delivered by e-mail? Here are some of the pros and cons.

Print newsletter–Pro

  • Portable
  • More control over look and feel
  • Better for longer documents
  • Stands out more because most people get fewer letters than e-mails


E-newsletter–Pro 

  • Interactive, including links to your website
  • You can track who reads what
  •  Speedy delivery
  • Low cost to send


 Print newsletter–Con

  • High production costs
  • Production and delivery take longer than for e-newsletters

 
E-newsletter–Con 

  • You may not have e-mail addresses for all of your contacts
  • You need permission to add e-mail addresses to your distribution 
  • May get caught in spam filter 
  • Not so good for long articles
  • Less control over look and feel 


Here are links for more information:

  • “Print vs. e-newsletters” by Don Sadler
  • “Printed newsletters vs electronic alternatives” from Newsletters & More

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