You can write. You know your company, products, and services better than anyone else. You may even be a great writer. So why should you hire a freelance writer instead of writing your own article, white paper, or other piece?
1. Your project will be completed on time
You’ve got lots of work to do. Writing keeps getting pushed to the back of the line. A writer who understands the importance of deadlines will give you a realistic schedule and complete your project on time.
2. Your topic will be explained clearly
Experts like you often suffer from the curse of knowledge, a term I first encountered in Made to Stick by Chip and Dan Heath. It’s hard for you to explain things to outsiders because you know too much. You may get bogged down in details before you tell readers why they should care about your topic.
A writer can tackle your topic from the perspective of an outsider. Journalistic skills help the writer draw out the right information when they interview you.
3. Your piece will be easy to read
Writing isn’t your focus. Despite your talent, you lack the time to edit and proofread carefully. When you reserve your energy for editing and proofreading your professional writer, you’re bound to get better results.