Your mail has three seconds to grab your reader’s attention
“The consumer decides in 3 seconds whether to trash your mail, or take 30 seconds to scan and prioritize your mail, and 3 minutes to actually sit and read it,” according to a RR Donnelley Direct Marketing Tip of the Day provided by copywriter Pat Friesen. That’s why it’s so important to create a compelling […]
Top three signs you should hire a freelance financial writer
Investment and wealth managers can deepen their relationships with clients, prospects, and referral sources by writing articles and white papers. Some firms do their writing in-house, while others farm it out. Here are the top three signs you should hire a freelance financial writer for your articles and white papers. 1. Articles and white papers […]
Fidelity expert: "CMBS Challenges & Opportunity: Are CMBS Securities Mispriced?"
By some measures, commercial mortage-backed securities (CMBS) are in good shape, according to Mark Snyderman, portfolio manager and CMBS group leader, Fidelity Investments, who presented on “CMBS Challenges & Opportunity: Are CMBS Securities Mispriced?” to the Boston Security Analysts Society on May 5. Still, he answered “No” to the big question posed by his title. […]
"Starting Your First Blog? 29 Tips, Tutorials and Resources for New Bloggers"
“Starting Your First Blog? 29 Tips, Tutorials and Resources for New Bloggers” by Problogger Darren Rowse is a great resource if you’ve just started blogging. His resources are divided into categories including * Starting a Blog * Writing Blog Content * Blog Promotion/Finding Readers * Making Money from Blogs * Further Resources and Reading I’d […]
Do your grammar and punctuation affect your credibility?
I believe that bad grammar and punctuation sabotage the credibility of the writer. The same goes for the company that the writer represents. For me, bad grammar and punctuation suggest a lack of education and attention to detail. I wonder if the writer’s professional work displays similar weaknesses. Plus, I’m annoyed if poor writing makes […]