"Tool: Google Trends"
Google Trends will help you figure out which of your key words are searched most frequently. Learn more in “Tool: Google Trends” on Erik Sherman’s Writer Biz blog.
Advice from the SEC’s expert on plain English
The SEC has tapped William Lutz to lead its “21st Century Disclosure Initiative.” In honor of his appointment, here’s his “Rules for Writing Plain English: How You Can Write Plain Language by Just Following These 39 Steps” (2018 update: sorry, but his article is no longer available on the website of the Plain Language Association […]
2008 World Wealth Report out from Merrill Lynch and Cap Gemini
The 2008 edition of the annual World Wealth Report is now available. If you’re evaluating your firm’s business strategy, the report’s “Spotlight: Wealth Management Firms Adapt to Meet Unique Needs of Growth Markets” will interest you.
E-mail tips from Seth Godin
The email checklist at Seth Godin’s blog starts out with some good tips on slimming your email distribution list. I also liked his suggestion of asking whether your email is important enough that you’d spend the price of a postage stamp on it. I’m glad that Erika Dreifus’ Practicing Writing blog sent me to this […]
The changing world of mutual fund distribution
Mutual fund distribution sure has changed since my days as a staff reporter for Dalbar’s Mutual Fund Market News (now Money Management Executive) back in the 1990s. Darlene DeRemer‘s presentation on “U.S. Retail Distribution Trends” at the NICSA General Membership Meeting on June 23 drove home that point. Here are some of the key changes […]