Your personality can make any topic interesting

“If you have chosen a topic that is of general concern, and if genuine feeling and intelligence come through, you will be interesting.”

-Thomas S. Kane
The Oxford Essential Guide to Writing, p. 5

This is good news for advisors who write about dry topics or topics that many others have covered. You can still stand out by letting your personality shine.

Here are a few ways you can do this:

• Use distinctive language or images.
• Write about one part of the topic that you feel strongly about.
• Tell a story from your personal experience.

As Kane writes,

“Don’t be afraid to express your own opinions and feelings. You are a vital part of the subject. No matter what the topic, you are really writing about how you understand it, how you feel about it.”