“The pebble in the shoe”: The power of metaphor
Metaphors are powerful tools for communication. I couldn’t get the phrase “the pebble in the shoe” out of my mind after an advisor mentioned it to me at an annual conference of the Financial Planning Association of Massachusetts back in 2011. Apparently, speaker Todd Fithian of the Legacy Companies suggested that advisors tackle whatever represents […]
OCT. NEWSLETTER: Are your firm’s bios incorrect?
Copyediting your firm’s bios seems like it should be easy. After all, bios simply report dry facts, right? No! One problem is that employees may report the names of their employers and schools incorrectly. There’s probably no intention to deceive. Perhaps they knew the company by a short version of its name that wasn’t its […]
MISTAKE MONDAY for September 30: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? Please post your answer as a comment. This is another common error. I post these challenges to raise awareness of the importance of proofreading.
SEPT. NEWSLETTER: Sale on paperback version of Financial Blogging! (& press release tip)
If you live in the U.S., you can buy a paperback copy of Financial Blogging: How to Write Powerful Posts That Attract Clients for only $27 including shipping. Email me your shipping address so I can send you a PayPal invoice and confirm that you’re eligible for this offer. The offer expires when I run […]
MISTAKE MONDAY for August 26: Can YOU spot what’s wrong?
Can you spot what’s wrong in the image below? Please post your answer as a comment. I wonder if the author dictated their text. I post these challenges to raise awareness of the importance of proofreading.