Which is correct—“I feel bad” or “I feel badly”—when asked “how do you feel?” I know “bad” is an adjective and “badly” is an adverb. However, I wasn’t sure which was correct in this case. So, I was interested in the entry for “Bad, badly” in Theodore Bernstein’s The Careful Writer: A Modern Guide to […]
Is there an ideal ratio of long to short sentences? A tip in John R. Trimble’s Writing with Style made me ponder this question. Trimble says: As a rule of thumb, whenever you’ve written three longish sentences in a row, make your fourth a short one. And don’t fear the super-short sentence. It’s arresting. Sometimes […]
Managing author approvals can challenge the patience of financial writers and marketers. The process can be equally distressing for authors, if it’s not done well. Here are some tips that will make managing author approvals easier for you. 1. Set expectations Educate your subject matter experts about the process. Start by telling them the purpose […]
Can you spot what’s wrong in the image below? Please post your answer as a comment. I think you’ll catch this one pretty easily. Having trouble? Read it out loud. I post these challenges to raise awareness of the importance of proofreading.
Darien Gould did a great job hosting my webinar on investment blogging for the Third Party Marketing Association last summer. I was intrigued by the statistics she found on social media marketing by investment management firms, so I asked her to blog about the topic. The guest post below is the result. I’m particularly taken […]