Bad images hurt credibility

Bad images hurt credibility

Words aren’t the only thing that matter in using publications to build your credibility as a financial expert. Visuals matter, too. If your publication’s images aren’t consistent with its text, they’ll sap your credibility. Examples of credibility sappers At the simplest level, the mistake could be an article that talks about a four-step process, but […]

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MISTAKE MONDAY for August 19: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment. Thank you, John, for sharing this one with me. I confess that I couldn’t spot the error at first. Sigh. That’s why I try to keep improving my proofreading skills.           I post these challenges […]

Contractions: Use or avoid in formal writing

Contractions: Use or avoid in formal writing?

Are contractions good or bad in formal writing? I’ve had several clients whose style guidelines don’t allow the use of contractions. For my part, I didn’t believe in contractions at the start of my investment writing career. That’s what I’d learned in my high school English classes. I remember “fixing” all of the contractions in […]

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MISTAKE MONDAY for August 12: Can YOU spot what’s wrong?

Can you spot what’s wrong in the image below? Please post your answer as a comment. This mistake is too common.                       I post these challenges to raise awareness of the importance of proofreading. NOTE: As of September, Mistake Monday will only be published once […]

Prepare clients for market volatility

Prepare clients for market volatility

Prepare your clients for the fact that their portfolios will experience periods of disappointing performance. I often share this advice in my presentations on “How to Write Investment Commentary People Will Read,” but I’m always seeking more specifics on how to do this. At the NAPFA Spring 2019 Conference, I picked up practical ideas for […]