Good nonfiction needs both movement and description, says Francis Flaherty, author of The Elements of Story. One technique he suggests for incorporating both is writing what he calls “right-branching sentences.” These are sentences that, as he writes, “offer up a big dose of action in the beginning so that the writer can branch out into […]
Like many other Americans, I started baking sourdough bread during the pandemic. I love the process and the taste. As I’ve baked, I’ve also realized that cooking with a sourdough starter has similarities to blogging. 1. It’s scary to start I wouldn’t have started baking sourdough if I’d had to create a sourdough starter on […]
Can you spot what’s wrong in the image below? The company got this wrong in one place, but not the other. Please post your answer as a comment. I post these challenges to raise awareness of the importance of proofreading.
Check out my top posts from the first quarter! They’re a mix of practical tips on communication (#1, #4), writing (#2), proofreading (#3), and marketing (#5) My posts that attracted the most views during 2021’s first quarter: Discuss your mistakes like Warren Buffett 12 steps to rewrite long articles–This is a practical, step-by-step guide to […]
I nearly didn’t read an interesting article about stocks in The New York Times. Why? The problem of a lousy headline I nearly skipped the article because of the bland headline: “An Ear to the Ground on Stocks.” The article could have been about anything. Perhaps college students who pick stocks for a class. An investment […]