FREQUENTLY ASKED QUESTIONS
Q. I’ve already bought your book. How can I use this class to complement it?
A. It’s not easy to discipline yourself to work through a book. This class walks you through the key steps to blogging. It also gives you access to me and to materials that aren’t available in the book.
Q. What if I’ll be on vacation or busy during one of the weeks that class is in session?
A. You can work through the lessons at your own pace. The materials will remain available for one month following the end of the class.
Q. Would I benefit from this class even if I’m not a financial advisor?
A. Yes. However, the examples in the class are tailored to people marketing financial and other services to individuals, institutions, and similar prospects. Aside from financial advisors, marketers and vendors to investment and wealth managers are likely to find this class helpful.
Q. I don’t blog, but I write articles. Can this class help me?
A. Yes. The process applies to written materials of any length and format. One reader told me, “It’s so much easier to write my quarterly commentary now that I follow the process in your book.” However, examples are tailored to the demands of blog posts.
Q. I’d like to ask you some marketing questions that aren’t directly related to writing blog posts. Can I do that in this class?
A. When you sign up for the Executive level of the class, you can ask anything you like during your weekly coaching call. If you have many non-blogging questions, you may prefer to sign up for an individual coaching session with me.