Financial bloggers, investment professionals, and wealth managers can benefit from learning a few things that professional writers know.
Everyone can benefit from a good proofreader and editor
It’s hard to read your writing with fresh eyes. This is why professional writers feel grateful when someone checks their work for them. If you’re on your own, put your draft away for a day – or even an hour – before rereading it.
Put the good stuff first
You need to snare your readers with the first paragraph, if not the first sentence or even the title. So, share information your readers will care about at the very beginning of your blog post, white paper, or other written communication.
Keep it short
Like you, your audience has too much to read. So keep it short.
Avoid errors of the illiterate
When you make elementary school students’ mistakes – such as confusing its and it’s – your readers question your expertise in other areas, too. An editor can help you identify your common errors, so you can review a checklist before releasing error-riddled communications to clients and prospects.