“I can’t guest blog for you because I don’t want to give away my secrets,” said a potential writer for my blog. My response to the author who made that comment? “Don’t give it all away. Blog about a narrow slice.”
Whether you’re an author, advisor, or consultant, there are many elements that combine to make your product or process special. Take away some of these elements, and it’s not the same.
Giving away one little piece of your knowledge won’t destroy the value of the entire package. For example, I’ve blogged extensively about “how to write blog posts,” yet people still sign up for my blogging class and buy my blogging book. In fact, my many posts on this topic are probably the main driver of my sales.
You don’t need to give everything away. Say, for example, you’ve developed a great way for young parents to save money for their kids’ college educations. You could write a case study or describe just one step of your process. Break things down into small pieces.
Have you tried writing about a narrow slice of your broader expertise? I’d like to hear about how it has worked for you.
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