https://www.investmentwriting.com/newsite/wp-content/uploads/2021/03/Blog-post-images-3.png 1080 1080 Susan Weiner, CFA https://www.investmentwriting.com/newsite/wp-content/uploads/2016/12/investmentwriting_logo_2016.png Susan Weiner, CFA2021-08-10 05:38:522021-07-23 10:12:32Nice analogy about large caps vs. small caps
Nice analogy about large caps vs. small caps
I like this analogy from “A Rough Ride on the Risk Curve” from The Wall Street Journal:
“Because of their deep balance sheets and diversified businesses, large caps can often ride out storms like cruise liners, while small caps are tossed about like sailboats.”
A powerful analogy can persuade your audience when dry, rational arguments fail.
On the other hand, a bad analogy can send your reader astray. That’s what happened to me with a “lollipop” hike.
Note: these analogies are from some years ago, but they’re still powerful. The cruise liner analogy appeared in The Wall Street Journal on Nov. 26, 2007.