Tag Archive for: social networking

Outlook Social Connector: A cool email helper

Outlook Social Connector

You can see multiple categories of information using Outlook Social Connector

Better email communication results from a better understanding of the person with whom you’re exchanging messages. It’s hard to keep all of the relevant information in your head, or even to collect it in one place. This is why I like Outlook Social Connector, which I learned about in consultant Bill Winterberg’s presentation on “Transformative Technology You Can Implement Today” at FPA Experience 2012. While Winterberg highlighted the tool as an aggregator of social media activity, I especially like its email function.

Email history display

When I write anything more than a simple email, it helps to see an overview of my recent emails with the recipient. Sure, I can get that by doing a search, but Outlook Social Connector automatically presents that information to me.

Eyeballing this history may remind me of something that will strengthen my email. Another tab shows me attachments we’ve traded recently, which is handy if I want to confirm that I’ve sent the latest draft or invoice.

Social media information

I’ve connected Social Media Connector to my LinkedIn account. When I click on an email, I see my contact’s LinkedIn

  • Photo
  • Recent activity (New connections)
  • Status updates

This helps me to personalize emails to the recipient. For example, I may comment on a blog post link posted by the recipient.

Facebook is also an option

Outlook Social Connector connects to more than just LinkedIn. The most noteworthy other option is Facebook. I wish they’d add Twitter. However, LinkedIn, in my opinion, is the most helpful option for business.

If you’re using Outlook Social Connector, I’d love to hear how it has helped your emails, client relationships, or marketing.

Pink trash: An internet-era reminder

Financial Times

photo: herdeirodocaos33

The cook’s question caught my ear as she spoke loudly across the small hotel’s quiet breakfast room.

Where did you get that pink newspaper in your hotel room trash? We were talking about it,” said the cook, who also served as waitress.

Whoa! Who knew that the maid and the cook talk? Or maybe the cook did double-duty as a maid. In any event, it’s unusual for most of us to be asked about our trash, even if we discard exotic newspapers, such as the salmon-pink Financial Times.

This question made me think about how often we’re unaware of people watching us. Being curious about others is human nature. But the scale of observation has increased dramatically with the internet.

The pink trash conversation was overheard only by my husband and me. But the audience could have been much larger if the waitress had asked her question on Twitter and automatically pushed it into her LinkedIn, Facebook, and Google+ feeds.

I am a big fan and beneficiary of social media. But every once in a while it’s important for me—and you—to remember that others may be silently watching us.