The subject line “Don’t Get Stuck Paying Extra Taxes” compelled me to open the e-mail.
That’s the power of a subject line that tells the reader “what’s in it for me.”
I opened the latest e-newsletter from Westchester Mortgage even though I was pretty sure I’m not making any dumb tax mistakes with my house. I was right. The article warned readers to be careful when using money from a retirement account to buy a house. Luckily, I don’t have to worry about that. I’ve been in my house more than 15 years.
Try to put yourself in your readers’ shoes when you compose an e-mail subject line. Your effort could increase your readership.