“The consumer decides in 3 seconds whether to trash your mail, or take 30 seconds to scan and prioritize your mail, and 3 minutes to actually sit and read it,” according to a RR Donnelley Direct Marketing Tip of the Day provided by copywriter Pat Friesen.
That’s why it’s so important to create a compelling subject line for your emails and a strong opening paragraph for your letters.
* When NOT to personalize your email’s subject line
* Boost readership of your enewsletter with powerful subject lines
* “Email Subject Lines: 15 Rules to Write Them Right”