“If you have chosen a topic that is of general concern, and if genuine feeling and intelligence come through, you will be interesting.”
-Thomas S. Kane
The Oxford Essential Guide to Writing, p. 5
This is good news for advisors who write about dry topics or topics that many others have covered. You can still stand out by letting your personality shine.
Here are a few ways you can do this:
- Use distinctive language or images.
- Write about one part of the topic that you feel strongly about.
- Tell a story from your personal experience.
As Kane writes,
“Don’t be afraid to express your own opinions and feelings. You are a vital part of the subject. No matter what the topic, you are really writing about how you understand it, how you feel about it.”