Q. Why did you write this book?
A. I wrote this book because I know how you feel when you stare at a blank page. I couldn’t get anything right after I started as a staff reporter for a weekly mutual fund newsletter back in the mid-1990s. I struggled to generate story proposals that would win my editor’s approval. Even when my ideas made the cut, they failed to push my readers’ hot buttons. Plus, my editor had to make too many stylistic edits to my writing. It was so frustrating.
Luckily, I had the opportunity to improve my writing—and to learn how to teach you how to write more effectively.
Q. What will people learn?
A. This book will help you conquer the challenge of producing high quality blog posts by following a step-by-step process, including how to:
- Generate and refine ideas for blog posts that will engage your readers
- Organize your thoughts before you write so you can write more quickly and effectively
- Edit your writing so it’s reader-friendly and appealing
- Spread the word about your blog among clients, prospects, and referral sources
It also addresses time management, compliance, and marketing challenges.
Work through this book and you’ll be ready to launch your successful blog. Already writing a blog? You can refine your techniques, so you improve the return on investment (ROI) from blogging. Every financial professional likes a higher ROI.