Thanks to everyone who has favored me with a #FollowFriday (#ff for short), I’ve
learned a few things about how to do it right. If you’d like to use the #ff hashtag to show respect or gratitude to others, consider these tips.
1. Keep your #ff tweets short
Your #ff tweets will get retweeted if you limit them to 120 characters or fewer. It’s common for some #ff honorees to thank the folks who honor them by retweeting. But a retweet might add 19 characters or spaces, as with the following text: Thx! RT @tweetname
2. Say why you like the folks you favor with #FF
“Add value with context,” as savvy user Mike Langford suggests. Some folks do this by highlighting one person per #FF tweet, with an explanation of why that person is worth following. Tip #3 offers another approach to this challenge. I know I’m more likely to click and follow if you give me a reason.
UPDATE on July 28, 2014: I’ve discovered that Commun.it suggests names for you to #ff.
3. Consider grouping your #ff names by type
If your FollowFriday goal is to help others discover the folks whom you honor, then go beyond a simple list of names. Mention a profession–such as advisors or writers–or a characteristic–such as great content for investors. This takes time, but it also boosts the likelihood that your Twitter followers will click to learn more about these individuals or firms.
If this sounds like too much work, consider picking one Twitter account every week. Use the extra space to highlight why that Twitter account is worth following.
4. It’s okay to skip FollowFriday
FollowFriday suits the Twitter personality of some folks, but not others. It’s okay not to participate in it.
It’s rare for me to originate #ff tweets. I figure that I show my respect for other folks on Twitter by retweeting their content and engaging with them.
What’s YOUR approach to FollowFriday?
I’m curious about your approach to FollowFriday. Has it helped you deepen your relationships with others on Twitter, win new business, or gain other benefits? I’d like to hear from you.