Email subject lines: How to handle boring disclosures
What subject line should you use when you send clients a disclosure via email? This question came up came up when I spoke to the Financial Planning Association of Massachusetts in 2013. The problem: Losing your clients’ attention You send some emails because you need to move clients to action. Others, such as disclosures required […]
Blogging question: Can my researcher do interviews?
My blog readers sometimes ask questions that could help you. For example, a reader asked me about having an assistant help her with research for a blog post. Can my assistant interview people for my blog posts? Here’s what my reader asked. I’ve removed information that might identify the questioner. I’d love your opinion on […]
Tech tips for your educational webinar–Learn from my experience
Webinars can be a great way to educate clients and prospects. However, managing the technology can be a big hassle. I experienced that stress when I hosted a webinar, “How to Write Investment Commentary People Will Read,” in June 2014. I’m sharing what I learned so you don’t have to struggle as much as I […]
Ask your reader’s questions, says Donald Murray
When you write, ask the questions your readers want answered, as journalist Donald M. Murray suggests in Writing to Deadline: The Journalist at Work. Murray found that the most important questions …were not the questions I wanted to ask or even the questions my editor told me to ask. They were the questions that the […]
Top posts from second quarter 2014
Did you miss something? Below you’ll find a list of my most popular blog posts from last quarter, as measured by Google Analytics. Posts with a personal story often do well, as with my #1 post about my bad experience with LinkedIn, and my #10 confessions post. I noticed that my e-newsletter with the “Ouch, […]