https://www.investmentwriting.com/newsite/wp-content/uploads/2020/09/Clarity-over-cleverness-in-writing.png 1080 1080 Susan Weiner, CFA https://www.investmentwriting.com/newsite/wp-content/uploads/2016/12/investmentwriting_logo_2016.png Susan Weiner, CFA2020-12-22 05:13:522020-09-21 11:00:44Clarity over cleverness in writing
Clarity over cleverness in writing
“Being clear is better than being clever.”
That’s according to “Dan Jones’s top 11 publishing secrets,” ASJA Magazine (March/April 2019). In his article, Martin D. Hirsch reported on tips from the editor of “Modern Love,” a popular column in The New York Times.
To me that means that it’s most important to make your writing easy for readers to understand. A cutesy title or intriguing image may attract readers’ attention. But if readers can’t understand your message, then you and your readers lose.
A little cleverness is fine, but don’t let it sap your clarity.