If you’ve ever received an email that’s missing the promised attachment, you know how annoying that can be. Now imagine, it’s your client or prospect who receives that email minus the attachment. Your email may arrive at a time when they’re ready to download and act on your attachment. If it’s not there, you risk losing whatever momentum you had with them.
Here’s a tip that will help you cut your rate of attachments gone AWOL:
Make adding your attachments the first step in your email composition process.
I’m writing this blog post to remind myself of this important tip. Because I recently sent an email minus the essential attachment.
Please do as I say, not as I do.