Get to the point quickly, or lose your web readers

“Web content must be brief and get to the point quickly, because users are likely to be on a specific mission.”

I agree with this assertion by Jakob Nielsen, a guru of website usability, in “Writing Style for Print vs. Web.” 

Nielsen gives good pointers for web writing in “How Users Read on the Web.” 

If you don’t please your readers, your website will suffer from a high bounce rate. In other words, readers will quickly desert your website. In “Reduce Bounce Rates: Fight for the Second Click,” Nielsen suggests solutions. They boil down to providing links to relevant information on your website.
Susan B. Weiner, CFA
Investment Writing
Writing that’s an investment in your success

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