You can leverage LinkedIn to publicize your white paper. It won’t cost you anything more than the time it takes to write a LinkedIn Question.
“Free White Paper: A Step-by-Step Guide to Producing High Quality Case Studies.” That’s what Toby Younis put in the headline as his “question.” Okay, so it’s not really a question. That means it’s breaking LinkedIn’s rules.
But it works. Younis got me to download his white paper on case studies. I noticed it because on my LinkedIn home page I track “Answers” for “Writing and Editing,” which is one of the two categories Younis picked for his “question.”