Tag Archive for: blog

How a blogging buddy can help your financial planning or investment blog

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Inseparable: 2 cats

photo: ljcybergal

Accountability works. You’re probably familiar with the benefits of the accountability imposed by a financial plan or investment policy statement. So, here are suggestions for how to make a blogging buddy work for you – and for your buddy, too. This is an idea I’ve discussed in “Blogging buddies: Financial bloggers’ secret weapons.” I see three potential areas of focus for blogging buddies:

  1. Deadlines
  2. Brainstorming
  3. Feedback

Deadlines

Sometimes simply telling someone else that you’ll post to your blog at regular intervals–for example, every other Tuesday–can make a difference. Scheduling a celebratory email saying “I did it!” can reinforce positive behavior. On the other hand, your buddy’s friendly “Where is it?” may stop you from getting too far behind.

Brainstorming

Every blogger feels stuck sometimes. Perhaps you can’t think of a topic for next week’s post. Or maybe you’re struggling with how to explain a complex topic.

Having a friendly person to act as your sounding board can help you break through. I suggest you identify your biggest challenge and talk it through with your buddy. That may inspire you with new ideas. Plus, your buddy can add her or his thoughts.

Feedback

It’s hard for writers to look objectively at their own drafts. Third-party feedback is valuable.

Here are some questions to help you give and solicit good feedback:

  1. What did you like about this blog post?
  2. What’s your sense of the audience this will appeal to and why it will appeal?
  3. Is there anything confusing or difficult in this draft?
  4. Is the vocabulary appropriate for my audience?
  5. Did you notice any typos or other mistakes?
  6. Does this make you think of other topics for future blog posts?

You can customize your question list based on your needs.

Has a blogging buddy worked for you?

If you’ve experimented with a blogging buddy, I’m curious to hear about your experience. Please share.

I have a goals buddy instead of a blogging buddy. Her perspective and support have helped me conquer many challenges. She is a writer in a noncompeting field. I hope you also find a great buddy.

 

InvestmentWriting.com is one of “7 Financial Advisory Blogs that Rock”

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What a delight! The Investment Writing blog has been named one of “7 Financial Advisory Blogs that Rock” on the ClientWise blog.

My blog was singled out for its “mission to bring clarity to the sometimes arcane and confusing world of financial writing, especially when done by financial advisors, investment advisors and wealth managers.”

More financial blogs that rock

I’m honored to be in the company of outstanding bloggers named by this ClientWise post. They include

What YOU can share with another winning blogger

One of the seven bloggers who rock has taken my blogging class tailored to financial advisors. You can, too. But you’d better act soon. The class starts May 16. I don’t plan to offer it again until 2013. Plus, I plan to raise the price significantly next time.

Register now for “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors.“

How to guest-blog on personal finance or investments, Part II: Blogs that accept guest posts from financial advisors

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Guest posts can launch investment and wealth managers into the blogosphere. This follow-up to “How to guest-blog on personal finance or investments, Part I” gives you names of blogs to target for guest posts.

It has been 10 years since I originally posted this list, so I recently reviewed it to update links and to comment on blogs that no longer accept guest posts.

Investment blogs that accept guest posts

The granddaddy of investing blogs is Seeking Alpha, which you can join as a contributor. Its website says “Over 17,000 people have contributed articles over the years. These include individual and institutional investors, fund managers, analysts, college students, retirees, and all those who enjoy sharing investment insights and ideas with our community.”

Advisor Perspectives isn’t a blog. But it publishes similar content. Its submission guidelines say it publishes

…market commentaries submitted to us by participating fund companies, independent research firms and advisors. Selected commentaries are promoted to subscribers of our daily Research Perspectives newsletter.…We offer two levels of service: our free Basic Commentaries, and our paid Featured Firm Commentaries.

Disclosure: I have occasionally written for Advisor Perspectives.

Enterprising Investor, the blog of the CFA Institute, accepts guest posts from non-members, as well as from CFA charterholders, according to its Contributor FAQs.  Posts should run 600 to 1200 words and be aimed at investment professionals.

Personal finance blogs that accept guest posts

Wise Bread, which reports receiving 1.8 million page Clarifinancial tweetviews monthly, discusses why and how to apply to be a guest blogger on its “Write for ­­­Wise Bread” page. Thanks to Aaron Pinkston of Clarifinancial for bringing this site to my attention.

Jeff Rose of Good Financial Cents likes Wise Bread, too. He also shared the names of Jeff Rose TWEETadditional blogs where he has been a guest. However, as of April 2020, Get Rich Slowly, Consumerism Commentary, and Cash Money Life no longer accept unsolicited guest posts.

Here’s a personal finance blog that still accepts guest posts:

Other blogs worth targeting

Your business niche may also have blogs that will accept your posts and help you educate your target audience.

Through my work with fiduciary advisors, I’ve become familiar with the fi360 blog. The firm told me in April 2010 that guest posts may be possible. However, “I should say that we’d want exclusive content from a guest blogger. We’d rather just link if it’s on their blog as well.” When I followed up in 2016, @fi360 tweeted “We are always interested in guest bloggers. Please feel free to send any posts to fi360@fi360.com.” Here’s a sample guest post, “Good Insurance Decisions Require Appropriate Information.”

FI360 tweets

Interested in getting read by your colleagues? Michael Kitces’ Nerds Eye View has a knack for attracting attention among practitioners. In a June 2011 email, he told me, “My guest blogging posts are not by invitation only. I am open to people contacting me with ideas. However, as you’ve probably noticed, I do have a certain edge and focus to the types of posts I put up, so I am looking for content that is consistent.” Since we originally spoke, Michael has published guest post guidelines.

The Slott Report is open to guest posts. “We already have over 500 articles on IRA, tax and retirement distribution planning on our site. We also accept posts on Social Security and Medicare planning. We don’t post investment related posts, but more on the planning and distribution side,” said The Slott Report’s Jason Trexler when we traded emails in 2016. “All guest posts are allowed a 50-word brief professional/company bio and URL hyperlink at the bottom of the article..” Here’s a sample guest post: “Avoid This Trap When Using a Roth IRA to Pay For College.” Read “Become a guest contributor.”

Another potential target: your local newspaper’s blog. Its reach may be small, but it could yield some great prospects close to your office.

What else?

Have I missed any great tips for guesting between this post and my earlier post on this topic? Please chime in. I’d like to learn from you.

 

Post updated on June 3, 2013; Feb., 8, 2016; and April 24, 2020.