Tag Archive for: FPA Experience

If you missed my email presentation at FPA Experience 2012…

Tips for writing effective emails were the focus of AdvisorOne’s interview with me, which appeared the week before my presentation to FPA Experience 2012 in San Antonio, Texas. If you missed my presentation, you can still get my advice in “Are Clients Deleting Your Emails?” on the AdvisorOne website.

Want to learn more about writing emails that get results? Here are links to some of my earlier posts about them:

Meanwhile, the Q&A in San Antonio spurred ideas for new articles about email, so stay tuned. Feel free to add your own ideas and questions in the comments section.

Speaking of email, if you sign up for my e-newsletter, you’ll receive convenient links to my blog posts in your email inbox.


Carville’s advice to Romney applies to email writers, too

Democrat James Carville delivered debate advice to Mitt Romney when he addressed FPA Experience 2012 on Sept. 29, 2012. It was advice that I could have shared earlier that day in my FPA Experience presentation on “Writing Emails and Letters People Will Read.”

“Don’t go there and try to make it about five things. Make it about one thing.”

Any communication that focuses on one thing works better than a scattershot communication. This applies to emails as well as presidential debates.