Carville’s advice to Romney applies to email writers, too

Democrat James Carville delivered debate advice to Mitt Romney when he addressed FPA Experience 2012 on Sept. 29, 2012. It was advice that I could have shared earlier that day in my FPA Experience presentation on “Writing Emails and Letters People Will Read.”

“Don’t go there and try to make it about five things. Make it about one thing.”

Any communication that focuses on one thing works better than a scattershot communication. This applies to emails as well as presidential debates.