Tag Archive for: twitter for business

How I’ve benefited from Twitter—and you can, too

Twitter didn’t appeal to me at all in the beginning. I asked, “How can I benefit from reading an overwhelming volume of one-liners?” But @BillWinterberg and my writer friends convinced me to try it. I’m glad I did.

Here are four ways I’ve benefited from Twitter.

1. New clients

Twitter has brought me new clients, directly and indirectly. Sometimes it was as easy as tweeting that I was looking for more paid speaking gigs. One of my followers responded to that tweet. Soon, I had another chapter of the Financial Planning Association as a client for “Writing Effective Emails.” I described my tweeting for clients process in my guest post, “Secrets of a speedy sale via Twitter,” on the Social Marketing Technology blog.

Sometimes the client cultivation process started with meeting someone new on Twitter, whom I might never have met otherwise. In one case, after trading occasional tweets, I met a Twitter friend in real life for a conversation that deepened our relationship. Eventually, I snared some work for that person’s firm.

2. Greater awareness

Twitter has boosted prospects’ awareness of me. I see that partly in an increased number of Twitter followers and newsletter subscribers since joining Twitter. My website’s Google Analytics statistics show that 24% of its visitors come from Twitter.

One prospect’s comment—“I see your name everywhere!”—made me think about how Twitter contributes, along with my blog and other social media.

Twitter has also spread the word about my new blog posts, books, presentations, and other services. I couldn’t have reached as many people prior to the arrival of social media.

3. New connections

I’ve met many new people through Twitter. While some are prospects, others are sources of new ideas or ways to solve problems.

I also enjoy the social side of Twitter. I can hop on briefly for a conversation and then hop off. That disrupts my workday less than hiking into Boston for a meeting or even chatting on the phone. Plus, the less immediate nature of Twitter exchanges is easier on an introvert like me.

4. Information

I find news I can use on Twitter. It’s a great way to get a sense of what people in my niches are buzzing about. Plus, sometimes I can ask a question and get a quick, authoritative answer from an expert.

Try Twitter, you may like it

Not convinced of Twitter’s merits? Consider the following steps to get the most out of it.

  1. Follow a diverse group of people. This means experts, colleagues, prospects, and friends.
  2. Don’t try to read every tweet. Avoid information overload using something like Hootsuite. Set up columns to monitor topics or groups of people of particular interest.
  3. Post links to original content to engage more readers. This is easy for bloggers. If you don’t write linkable content regularly, then share your own take on other people’s content when you link to it. This is how to establish your value in the eyes of other people on Twitter.
  4. Interact with others. Show that you’re not a robot. You have a personality.
  5. Don’t promote yourself relentlessly. That’s a quick way to lose followers. Guy Kawasaki says, “…promotion should be one out of 20 posts,” in “Talking tweets with author, media guru Guy Kawasaki.”

What’s worked for you?

I’m curious to learn about YOUR approach to Twitter.

Happy Twitter birthday to me! A reminder to try new things

I’m astonished to find myself celebrating my fifth birthday on Twitter. On the one hand, it feels like just yesterday that I joined Twitter. On the other hand, it’s hard for me to imagine life without Twitter.

I joined Twitter reluctantly. It seemed as if all of my writer friends were buzzing about it, but I didn’t want to add another form of social media to my busy life.

At first, Twitter struck me as stupid. There were so many short, disconnected snippets of information. And the volume was overwhelming.

However, eventually I figured out that I didn’t need to read every tweet. I started using HootSuite to filter tweets. I also started interacting with Twitter users, as I described in “Why I like some tweets more than others–and the lessons for you.”

I had a “Twitter moment” when I spoke at the Financial Planning Association’s FPA Experience conference about writing more effective emails. Thanks to my Twitter friends, my session was one of the more heavily tweeted sessions, despite its being scheduled early on the first day of the conference. Even better, I met people who felt as if they knew me, even though they’d only seen me on Twitter. For an introvert like me, it’s an enormous relief when people come up to me instead of my needing to tackle them.

My experience with Twitter reminds me that I need to keep trying new things. Just because something is unfamiliar doesn’t mean it’s bad.

If you’re new to Twitter

If you’re not yet on Twitter—or you’re still trying to figure it out—you may find these posts helpful:

Figure out YOUR Twitter birthday

You can find out your Twitter birthday by entering you Twitter name on the TWbirthday website.


Poll: Which social media tools are helping you win new business?

Almost 20% of advisors have gained a new client from social media, despite the limited social media involvement of many advisors, according to a press release from SEI, “SEI Survey: Advisors Start to Realize the Business Benefits of Social Media.

LinkedIn and Twitter have both contributed directly to my winning new clients. My active participation in LinkedIn Groups has brought me new connections and kept me visible until they had a project that required my help. Twitter has helped to a lesser extent.

What about YOUR new business from social media?

I’m curious about you. Which of the social media have YOU found most helpful? Please vote on the poll in the right-hand column of this blog. If you have time to elaborate on your answer in the comments section below, that would also be great.

Here are your poll choices:

  • Facebook
  • GooglePlus
  • LinkedIn
  • Pinterest
  • Twitter
  • [Other option that you specify]