Website lessons from the Obama administration

You can learn about good website design from the Obama administration.

Writer Matthew Battles explains how in “Extreme makeover edition: How should we read the new Obama home page?”, in today’s Boston Globe.

Some of the key lessons illustrated by the new website:

  • Prioritize. Put your most important information first. Remember the top half of your page will get the most attention.
  • Use active verbs. They raise the energy level of your web page.
  • Use white space effectively.

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