I know many investment professionals who feel skittish about dipping their toes into social media. To them, I parrot Nike’s line:
“Just do it.”
LinkedIn is a great place to start.
Try this experiment. Post a LinkedIn status update once a week for a month. See if you get any responses.
Start by writing status updates within your comfort zone. You can say something as innocuous as “Have a great weekend!” or “I’m reading today’s Wall Street Journal.” You can steer clear of compliance-sensitive content, but still show some personality by commenting on your hobby or other leisure activities.
If you monitor your LinkedIn account regularly, try posing a question. People love to talk about themselves. Again, you can keep the topic innocuous. For example, “Beach or mountains – which vacation spot do you prefer?” or “What’s your favorite hobby?”
If you’re willing to venture into financial topics, you might link to an article you enjoy. Check with your compliance professionals to see what they’ll allow.
Half the battle in social media is just showing up. Try it, and see what happens!