LinkedIn status updates are a low-key way of reminding your contacts that you exist. My status updates have directly resulted in an editor asking me to write an article and new subscribers signing up for my newsletter.
A brief positive message
A status update is a brief update on your activities. It’s designed to show off something positive about you. For example, an asset manager might say “Peter Portfoliomanager is sharing his latest Economic Update.” A job hunter who wants to show that she’s not moping around might post “Joan Jobhunter just completed a marketing plan for Her Favorite Charity.”
Include link to maximize your impact
Peter Portfoliomanager should provide a link to his Economic Update. This makes it easy for a reader to engage more deeply with him. He can use a site like TinyURL.com to shorten the link to his Economic Update. This is worth doing because long links are cumbersome and LinkedIn limits the length of status updates. Here’s one of my status updates as an example: “Susan blogged: Statistics to calm nervous investors: Research on dollar cost averaging http://bit.ly/qKf3p”
Everything you need is on your LinkedIn home page
When you go to your LinkedIn home page, you’ll see below your Inbox the Network Updates section. First comes the box where you can update your status. Below that, you’ll see status updates from your connections. Status updates are also emailed to your connections as part of their Network Updates. By the way, LinkedIn lets you exercise some control over who sees your updates.
LinkedIn provides instructions for how to update your status.
Have YOU benefited from LinkedIn status updates? I’d love to hear your story.