Sometimes it pays for financial writers to get possessive.
No, I’m not suggesting that you jealously hoard your office supplies or isolate your clients from other professionals. This is a writing tip.
Instead, I’m suggesting that you use the possessive case to shorten phrases.
For example, turn “The tone of the market improved by Friday” into “The market’s tone improved by Friday.”
The next time you find a sentence including “the X of Y,” see if it sounds better rephrased as “Y’s X.”
Plain English means writing sentences that flow better. It’s not only about choosing more basic words.