Northern Trust’s plain English adSeptember 8, 2011/in marketing, writing/by Susan Weiner, CFA I like this plain English ad from Northern Trust, which I found in The Wall Street Journal on August 23, 2011, on p. B1. What about you? What about this ad appeals to you? Related posts Financial ad in plain English: Another one from BNY MellonFinancial ads that speak plain English are unusual, so I was delighted to find another… Financial marketing lesson from Northern Trust: Focus on "you"Northern Trust gets it. Financial marketers should focus on their prospects, not themselves, as reflected… Is plain English for financial dummies?"We don't want our clients to think we're dummies." When I encourage my clients to… https://www.investmentwriting.com/wp-content/uploads/2016/12/investmentwriting_logo_2016.png 0 0 Susan Weiner, CFA https://www.investmentwriting.com/wp-content/uploads/2016/12/investmentwriting_logo_2016.png Susan Weiner, CFA2011-09-08 06:27:552011-09-01 07:31:05Northern Trust’s plain English ad
