Q. How do you work with financial advisors?
A. I work with financial advisors as well as larger companies in investment management, wealth management, financial planning, and vendors to those industries. My work with all of these companies shares a common theme: helping people to write more efficiently and effectively for their target audiences.
The work I do with advisors tends to differ from that I do for larger companies. For advisors, I focus on teaching them how to write better. I’ve been doing this for years on my blog. In 2006, I started teaching CFA charterholders to write better investment commentary. A few years ago I added a virtual class, “How to Write Blog Posts People Will Read: A 5-Lesson Class for Financial Advisors.” The class includes a private forum and homework. Students receive personalized feedback from me.
Advisors will soon be able to learn blogging with a new e-book, Simply Irresistible: Writing Financial Blog Posts People Will Read. The book will help them boost their blogging results with a step-by-step process and worksheets.
I created the class and developed the book for price-sensitive advisors who want the benefit of my expertise but are on a tight budget or have one-time needs. As a writer-editor, I work mainly with companies with larger budgets and ongoing needs. Those companies are also welcome to take advantage of my training and book.