I don’t like it when anybody adds me to an ongoing e-newsletter distribution list without asking my permission—or at least warning me that my signing up for their freebie will add me to that list. If you’re doing that, please reconsider.
The newest variation on this may be people who add their new LinkedIn connections to email lists without permission. If you do this, you’re sending me spam. Please stop.
I’m thinking about this because of a recent experience. I felt fine when I received one email communication from a new LinkedIn connection with the subject line, “Thank you for connecting on LinkedIn.” I admired my connection for making the time to follow up. I was impressed that he took the time to create an attractively formatted email, including photographs, using an e-mail newsletter program. I even forwarded the email to a friend whom I thought might learn from how the man promoted his book in his email. This kind of email is fine with me, if it happens one time only. Indeed, I welcome genuine, personalized messages from people with whom I connect.
However, I felt angry when the connection repeated the same email one month later. I realized that he had added me to a newsletter list without my permission. I think this bothered me more than the average involuntary newsletter subscription because the sender reused the email he’d sent one month earlier. A message with new content might have shown more respect for my time.
By the way, if you add me to my newsletter without my permission, I may not unsubscribe, but I will implement an email rule that sends your message to a “Newsletter” folder. Your message never hits my main inbox.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net