The Robolights house grabbed my attention. Its colorful sculptures stood out as my husband and I bicycled around the sleek modernist houses of Palm Springs’ Movie Colony neighborhood.
We were just one block away from Frank Sinatra’s house, where we glimpsed the pool side entrance as men set up for a party. We’d been biking and driving around, guided by a map of modernist architecture in Palm Springs, California. The colorful Robolights sculptures contrasted with the subdued earth tones that we saw around it in other homes and the landscape.
Lesson for financial marketers
Too many marketers for financial services firms produce messages and materials that look the same. That’s okay if you don’t want to stand out from the crowd.
If you DO want to stand out, try becoming the Robolights house of your niche. Embrace a different appearance.
Sure, some people will shy away from your differences. I saw some nasty comments about the Robolights house.
On the other hand, other people will become passionate fans. Don’t you want to attract people who appreciate the real you?
If you enjoyed this post, you may also enjoy 6 ways financial advisors can differentiate themselves or You vs me — or we: A rant on financial marketing.