Guest post: “Using Internal Links for Search Engine Success”
Steve Tannuzzo’s guest post on “Easy SEO: How to Really Get Found on the Internet” was so popular that I asked him to write another post about SEO. By the way, the two “links” in his guest post are for the purpose of illustration only. Using Internal Links for Search Engine Success By Steve Tannuzzo […]
Reader question: How can I keep my emails short?
Writing an email that’s short and to the point is the best way to get a response from the recipient. But writing short doesn’t come naturally to most people. Here are some tips to help you keep your email short. 1. Limit your emails to one main point Don’t cram unrelated topics into one email. […]
Reader challenge: How do you save your marketing project from last-minute derailment?
If you’ve ever had a project go bad at the last minute, you’ll care about the answer to this reader challenge. You may even have solutions. So please join the conversation. I’ve participated in at least one marketing project that was cancelled due to a change of direction at the top. Some projects’ derailments […]
Guest post: Don’t make it hard for people to comment on your blog
Comment spam isn’t all bad. That’s the message I took away from a fellow writer’s passionate remarks against erecting barriers to comments. She also made me think about my anti-spam strategy, which consists of using Akismet and Spam Free WordPress. A complete absence of comment spam may mean that some legitimate commenters are being discouraged […]
Blog like a Sasanian
You want to distinguish yourself from other advisors. One way you can achieve this in your blog posts is to learn a lesson from the Sasanian kings of ancient Iran, as I did when I visited “Feast Your Eyes: A Taste for Luxury in Ancient Iran” at the Sackler Museum in Washington, D.C. Sasanian kings […]