You want to distinguish yourself from other advisors. One way you can achieve this in your blog posts is to learn a
lesson from the Sasanian kings of ancient Iran, as I did when I visited “Feast Your Eyes: A Taste for Luxury in Ancient Iran” at the Sackler Museum in Washington, D.C.
Sasanian kings put their images on coins. To ensure that one coin didn’t look like another, each king adopted a distinctly shaped crown.
You can put on a metaphorical crown by showing some personality in your blog posts. This will ensure that no one confuses your blog posts – your metaphorical coins – with anyone else.
If you don’t know how to inject personality into your posts, check out my two posts on the topic, “How to add personality and warmth to your financial writing: Part one” and “How to add personality and warmth to your financial writing: Part two.”