Identifying “WHAT PROBLEM does this blog post solve for them?”
“What problem do you solve for your clients?” Knowing what problem your blog post solves for your potential clients is one key to writing powerful blog posts. This is typically one of the hardest questions for students in my blogging class to answer when they fill out their Blog Post Preparation Worksheet. If you fall […]
Poll: Social media dilemma of “are” vs. “is”
Should “are” or “is” follow “social media”? In other words, is “social media” singular or plural? Please vote on the poll in the right-hand column of this blog. For a sense of the arguments, please read the Facebook postings copied below, which I’ve posted with the authors’ permission. By the way, this month’s poll was […]
Blogging lessons from Investment Writing Spotlight
“Investment Writing Spotlight,” my critiques of financial blog posts, disappeared when Facebook eliminated its Discussion tab. However, its lessons live on in this list of recommendations that I made on some of my volunteers’ blog posts. 1. Identify your topic, and possibly your audience in your title Your title can attract or repel your audience. […]
FAQ: “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors”
Are you a financial professional, writer, or marketer with questions about whether “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors” will work for you? You’ll find answers to common questions below. Do you have questions I haven’t answered below? Leave them as a comment or call me at 617-969-4509. Q. […]
Reader challenge: Rewrite this sentence to improve it
This sentence cries out for improvement. I’d like to know how YOU would fix it. If you think this sentence is fine as is, you’re also welcome to comment. We thought Best Buy was expensive; however, investors viewed online competitors as presenting a structural issue and Best Buy’s valuation declined dramatically during the year. This […]