Videos: 3 ways to make them palatable for video-haters like me
I HATE videos. As a lover of the written word, it annoys the heck out of me when people share information only in video or audio. However, there are steps you can take to make video and audio more palatable to cranky folks like me. You’ll find three suggestions below. Technique 1: Add minute markers Looking […]
Your personality can make any topic interesting
“If you have chosen a topic that is of general concern, and if genuine feeling and intelligence come through, you will be interesting.” -Thomas S. Kane The Oxford Essential Guide to Writing, p. 5 This is good news for advisors who write about dry topics or topics that many others have covered. You can still […]
POLL: What’s your favorite survival strategy for networking meetings?
If you’re an introverted perfectionist like me, you never feel as if you make enough great contacts at networking meetings. These occasions felt like Olympic-sized failures until I became more creative and forgiving of myself. Here are some of the strategies that have helped me. 1. Seek out people who are by themselves. They may also […]
Guest post: “Only”
The topic of proper word usage matters to my readers. So I perked up when Kim Blanton told me over coffee that she had a great explanation of how to use “only” properly. I immediately asked her to guest-blog for me. By the way, if you haven’t read Kim’s Squared Away blog, it’s a terrific […]
BlackRock’s ad campaign appeals to thinkers
BlackRock is running an eye-catching ad campaign. You can’t miss it if you read publications such as The Wall Street Journal or The New York Times. Ad appeals to the analytical The ad campaign takes an analytical rather than an emotional approach to appealing to readers. It basically says, “you’ve got an investment problem, we’ve […]