In the first of her The Writing Coach podcasts, Rebecca Weber mentioned that she often starts an article by writing the part that interests her the most. Then, she says, it’s easy for her to fill in the other parts, especially if she already has an outline. That’s a great way to overcome writer’s block, in my opinion. It may also be a great way to find a new focus for your blog post.
Benefit from your passion
Blog posts benefit from passion. For starters, you’re more likely to enjoy writing them. That cuts your tendency to procrastinate.
Also, when you write about what interests you, you’re likely to convey your enthusiasm. Your enthusiasm will give your readers a better sense of who you are. If they care about the same things—or if they like your positive energy—you will captivate your readers.
Perhaps there’s more that you can say about that topic to develop it into a complete blog post. Not sure how to expand your topic? Try mind mapping or freewriting, both of which are discussed in my financial blogging book. See where those techniques take you.
Avoid turning off readers
If parts of your outline touch upon topics that don’t excite you, that may deaden the tone of your writing. Your readers may pick up on your lack of enthusiasm. That’s a turn-off.
Of course, there are times when you can’t avoid writing about dull stuff. After all, some of it is essential.
Do your best to write in a reader-friendly manner. Focus on the benefits to the reader, and you may still achieve good results.
Another take on refining your focus
I’ve written about the usefulness of pursuing your interests from a different angle in “Writing tip: Pop the balloon or make it your focus.”